![]() ![]() From these lists you will cull the best ideas and come up with two or three cohesive and impactful themes for presentation. Ideas that will make the collection pop, create a social media buzz and best compliment the designer’s vision, no matter how absurd or impossible the ideas may initially seem. Let the creative juices flow and make lists of ideas without editing. There are a few important stages before the actual event where you’ll have to prove your worth and convince the client that you are the right person and event production company for the job.Ĭhances are you’ll be producing a show for a smaller brand or individual designer, maybe even a newly graduated, fashion loving friend. Think of the astounding fantasies created by John Galliano for Dior or Alexander McQueen for Givenchy and later for his own label, or the budget-busting productions of Karl Lagerfeld for Chanel. ![]() But even with global brands the designers have unique visions for every collection. Examples would be using Burberry’s plaid on the runway or as a backdrop or as seat covers, for example. If it’s an established fashion house like Prada or Givenchy there are usually highly recognizable global signifiers to play off of, like logos, trademarks or patterns, such as Chanel’s diamond shaped quilting or Burberry’s ubiquitous plaid. The early stages of fashion show production are always the most exciting, meeting the client, understanding their needs and desires, collaborating on concepts and getting the creative gears moving.
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